Your sales team runs on generic AI. The first drafts show it.
I embed with B2B sales teams to install AI systems that actually work in their motion. Research, outreach, meeting prep, pipeline. All of it built on 20 years of real B2B judgment, not prompt engineering. The app below is what my clients use. You can try it free.
Hi Sarah,
I noticed Acme Corp is in the software industry. We help companies like yours streamline their [process] and [generic benefit].
Our solution offers [feature list].
Would you be open to a quick 15-minute call?
Best,
[Your Name]
Your rep deletes it. Too generic to use.
Hi Sarah,
Noticed Acme missed Q2 targets and announced overhead cuts last month. New VPs in that position usually face the same problem: reps need to close more without adding headcount.
Is that the pressure you're working against right now?
Jake
Research-backed. Ready to send on the first try.
Same prospect. Left is what generic AI gives your reps. Right is what a researched system gives them. My engagements build systems that work like the right side, at every stage of your sales motion.
Generic AI vs. RepScale, in your industry
Every industry has different pain points. RepScale researches the prospect first, then writes from that research. See what that looks like in your vertical.
Hi Sarah,
I noticed Acme Corp is in the software industry. We help companies like yours streamline their [process] and [generic benefit].
Our solution offers [feature list].
Would you be open to a quick 15-minute call?
Best, [Your Name]
Your rep deletes it. Too generic to use.
Hi Sarah,
Noticed Acme missed Q2 targets and announced overhead cuts last month. New VPs in that position usually face the same problem: reps need to close more without adding headcount.
Is that the pressure you're working against right now?
Jake
Research-backed. Ready to send on the first try.
RepScale generates this from a research brief that takes about 90 seconds to run.
What the systems I build look like.
This is the app layer. It's what your reps actually touch. Under it sits a research engine that feeds the writing system, plus a feedback loop to track what works. All of it built to fit the motion your team already runs.
Who are you selling to?
Sarah Chen
VP of Sales · Acme Corp · Series B
Missed Q2 targets by 12%. Board pushed overhead cuts. New VP, 6 months in. Needs to close more without adding headcount.
Key person: Sarah Chen, VP Sales. Promoted 6 months ago, building her team...
Every action built from the same research brief
Research finds the pain, outreach leads with it, and meeting prep pulls from both. Every step builds on the last. Your rep shows up to the call already knowing what to say.
This is one of the systems I build during an engagement.
The app is also available as a subscription for individual reps. See pricing below.
Why AI isn't working for your sales team yet.
Three things are usually breaking at once. The AI license doesn't fix any of them.
of workers save 1–7 hours per week using AI tools(Workday, 2026)
of that time savings is lost to rework: correcting, rewriting, verifying AI output(Workday, 2026)
of employees consistently achieve net-positive outcomes from AI use(Workday, 2026)
Your reps aren't using it.
They tried ChatGPT. The output wasn't good enough to send, so they went back to writing by hand. Adoption at your team is probably under 20%.
The time savings aren't showing up.
On paper, AI should save 10 hours a week per rep. In practice, the correction tax eats most of it. Your reps spend as much time fixing AI output as they would have spent writing it themselves.
Nobody's measuring what matters.
Every AI tool reports token usage, not pipeline impact. You have no way to tell if AI is actually helping your numbers or just adding a line item to your OpEx.
What the correction tax costs your team
Your team's numbers
What you're losing
hours / month
spent fixing AI output
wasted / month
on the correction tax alone
Your team spends 325 hours a month fixing AI output. At $75/hr loaded cost, that's $24,375/month on the correction tax alone, before meeting prep.
RepScale delivers a first draft ready to send.
Your correction tax drops to zero on day one.
Two ways to work with me.
The engagement is the main thing. The app is what engagement clients use, available as a standalone subscription if that's what you need.
Consulting engagement
Scope and total are set at the end of the diagnostic.
I spend the first two weeks inside your sales team, mapping the workflow and finding where AI belongs. Then I build. Your reps are trained and running before the engagement ends, and I track the results throughout.
- Two-week diagnostic to start
- 8 to 12 weeks of build work
- Optional ongoing retainer
- One team at a time
RepScale Pro
Or $299/year.
The research tool my engagement clients use. Available as a standalone subscription for individual reps and small teams.
- Unlimited prospect research
- Email, cadence, meeting prep, call scripts
- Free tier: 1 research/day
For teams ready to go deeper
The free app works great for individual reps. For teams that want AI embedded across the whole sales motion, I come in and build it.
How it connects to RepScale: Reps start with the free app. Teams that need systematic change move to the consulting engagement. Your reps still use the same tools. I build a custom system around them.
Diagnostic
2 weeksI embed with your sales team to shadow the workflow and map where manual effort is eating the most time.
What you get
A prioritized roadmap of AI opportunities, ranked by time savings and revenue impact. You see exactly what to build before committing to build it.
Best for
Teams that want to understand their gaps before committing to a full engagement.
Build
4–8 weeksI build the top 2 to 3 AI automations into the tools your team already runs.
What you get
A working system your reps use on real deals, not a strategy deck. I build custom prompt architectures and agent workflows into the tools you already run. Your team is trained and live on day one.
Best for
Teams ready to move from testing to systematic change.
Retainer
OngoingContinuous optimization as the system runs and as AI capability keeps improving.
What you get
Monthly tuning and new automations as needs emerge. Quarterly business reviews. The recurring layer that keeps the system improving.
Best for
Teams that invested in Phase 2 and want compounding returns.
Scope and pricing vary by engagement. Every sales org is different. The diagnostic is how we figure out what yours needs before either of us commits to a number. Reach out, and we'll scope it together.
K, Founder of RepScale
20 years in B2B sales
Twenty years in B2B sales before I built RepScale. I carried a bag for most of it, then managed the reps who were carrying one. When AI tools started showing up I tried every one of them. The output was never good enough to send.
So I built what a rep actually needs, not what an engineer thinks a rep needs. It starts with research on the specific prospect, and every output flows from that same brief: the first email, the follow-up cadence, the call prep.
Now I'm building systems for other sales teams. One team at a time. Hands-on, not slides. My best-fit clients are B2B sales leaders who already tried AI and bounced off the correction tax.
20 years
In B2B sales before building RepScale. Most of it carrying a bag, some of it running teams.
One team
I work with one sales org at a time. Every engagement gets full attention, not a fraction of it.
Hands-on
Every engagement ships working systems your reps use on real deals, not a slide deck.
Frequently asked questions
What is RepScale?
RepScale is an AI sales tool for B2B reps. It handles account research, outreach writing, meeting prep, multi-channel cadences, and sales content. Every output follows a sales framework built from 20 years of B2B experience. The first draft is ready to send, not ready to fix.
How is RepScale different from ChatGPT for sales?
Generic AI generates output you have to edit for 30 minutes. RepScale has a sales methodology built into every workflow. Research informs outreach. Outreach informs discovery. The output is specific to your prospect from the first draft. The AI already knows what a good sales conversation looks like.
How does RepScale work?
Enter a prospect's name and company. RepScale searches the web for current data about that person and company. Recent news, leadership changes, hiring patterns, competitive moves. Then it writes sales content from that research. Cold emails, follow-up sequences, meeting prep sheets, call scripts. Each output follows a methodology built from 20 years of B2B sales experience.
Is RepScale free?
Yes. The free plan gives you 2 research briefs, 5 emails, and 1 meeting prep per day. No credit card required. Pro is $29.99/month for unlimited access and higher-quality AI output.
How much does RepScale cost?
RepScale has a free plan with daily usage limits. Pro is $29.99/month or $299/year with unlimited access to all tools. Consulting engagements start at $25K for the diagnostic. Most land between $50K and $150K total.
Does RepScale offer AI sales consulting?
Yes. I embed with your sales org to understand your workflow, then build AI automations into your existing stack. Engagements start with a 2-week diagnostic.
What does AI sales consulting include?
Three phases. A Diagnostic runs for 2 weeks to map AI opportunities across your sales workflow. The Build phase runs 4 to 8 weeks to create working automations in your existing stack. An optional Retainer provides ongoing optimization and quarterly reviews.
Where is RepScale based?
RepScale is based in Metro Atlanta, Georgia. The consulting practice works with B2B sales teams across the United States.
If your sales team is supposed to be using AI and isn't, something's broken.
Let's figure out what. Two-week diagnostic, written findings, honest answer on whether I'm the right person to fix it.