# RepScale

> RepScale is an AI sales tool and consulting company for B2B sales teams. The software handles account research, email writing, meeting prep, multi-channel cadence building, and sales content. RepScale also exposes its sales-research tools as a hosted Model Context Protocol (MCP) server, so agents like Claude Desktop can call them on a user's behalf via OAuth 2.0. The consulting practice embeds with sales teams to build custom AI automations. Based in Metro Atlanta, Georgia.

Website: https://repscale.ai
App: https://app.repscale.ai
MCP server: https://app.repscale.ai/api/mcp
Contact: info@repscale.ai

## What RepScale Does

Reps enter a prospect's name and company. RepScale researches the person and company using live web data, then generates ready-to-use sales content from that research.

Five core features:

1. **Account and Person Research** — Live web search pulls company data, leadership, recent news, pain points, and competitive landscape. Person research adds career history, communication style, and approach notes for the specific contact.

2. **Email Writing** — Cold outreach, follow-ups, breakup emails, warm intros, proposals, and 7 other email types. Each follows field-tested writing rules built from 20 years of B2B sales experience. Outputs include 3 drafts in different tones.

3. **Meeting Prep** — Generates a one-page prep sheet with discovery questions, likely objections, recommended approach, and a 5-minute pre-call drill.

4. **Multi-Channel Cadence Building** — Creates 8-touch sequences across email, LinkedIn, and phone with day-by-day timing and talk tracks for each step.

5. **Sales Content** — LinkedIn posts, connection requests, InMail, call scripts, voicemail scripts, business cases, executive summaries, one-pagers, proposals, and case studies.

## AI Sales Consulting

RepScale offers hands-on AI sales consulting for B2B teams. Three engagement phases:

- **Diagnostic** (2 weeks) — Embed with the sales team, shadow workflows, and map where manual effort costs the most time. Deliverable: a prioritized roadmap of AI opportunities ranked by time savings and revenue impact.
- **Build** (4 to 8 weeks) — Build the top 2 to 3 AI automations into the team's existing stack. Custom prompt architectures, agent workflows, and team training.
- **Retainer** (ongoing) — Monthly tuning, new automations as needs emerge, and quarterly business reviews.

Consulting engagements start at $25K for the diagnostic. Most land between $50K and $150K total.

## Who It's For

- B2B sales reps (SDRs, AEs, Account Managers) who want to spend more time selling and less time writing
- Sales managers who want consistent messaging across their team
- Solo reps and founders who don't have a sales ops team
- Sales leaders looking to embed AI across their team's workflow

## MCP Server (Model Context Protocol)

RepScale runs a hosted MCP server that lets AI agents (Claude Desktop, Cursor, custom MCP clients) call its sales-research tools on behalf of an authenticated user.

- Server URL: https://app.repscale.ai/api/mcp
- Marketing page: https://repscale.ai/mcp
- Setup guide: https://app.repscale.ai/docs/mcp
- Authentication: OAuth 2.0 with PKCE and dynamic client registration (RFC 7591), or long-lived API keys
- Discovery: https://app.repscale.ai/.well-known/oauth-protected-resource

Five tools are exposed:

1. **research_prospect**. Generates a structured B2B prospect brief: company snapshot, recent business signals, leadership context, and contact-level insights. Briefs cache for 7 days per prospect.
2. **get_recommended_angle**. Returns the recommended sales angle for a brief: hook, pain point, and proof a seller should bring.
3. **explain_confidence**. Explains why a brief has its current confidence level and what would raise it.
4. **suggest_adjacent_research**. Suggests follow-up research the agent might run next based on what is already in the brief.
5. **cite_source**. Returns the source citation for a specific claim in a brief: URL, retrieval date, and quoted passage.

MCP usage shares the same daily quota as the RepScale web app. A research call from Claude Desktop counts the same as one from the web UI. End users authorize each agent through a consent screen and can revoke any agent any time from Settings → Connected Agents.

RepScale is listed on the Official MCP Registry (io.github.kbrayatl/repscale), Smithery (repscale/repscale), Glama, and mcp.so.

## Pricing

- **Free tier** — Account research (2/day), email writing (5/day), meeting prep (1/day). Uses Claude Haiku for speed. No credit card required.
- **Pro tier ($29.99/month or $299/year)**. Unlimited usage across all features. Uses Claude Sonnet for higher-quality output.

## How It Works

RepScale is built on Anthropic's Claude AI with live web search. Research pulls current data from company websites, news sources, and public profiles. All writing follows a proprietary ruleset with banned words, banned phrases, and structural patterns that sound human instead of AI-generated.

The app does not store or access users' email accounts, CRM systems, or contact databases. Reps copy the output and use it in their own tools.

## Blog

RepScale publishes long-form content on AI in B2B sales. Topics include meeting prep, cold email, account research, AI readiness, ROI frameworks, and consulting engagements.

- [RepScale vs Lavender: Writing Emails vs Coaching Emails](https://repscale.ai/blog/repscale-vs-lavender)
- [RepScale vs Apollo: When You Need Quality Over Volume](https://repscale.ai/blog/repscale-vs-apollo)
- [RepScale vs Clay: What Each Tool Actually Does and Who It's For](https://repscale.ai/blog/repscale-vs-clay)
- [RepScale vs ChatGPT for Sales: Why Reps Spend 30 Minutes Editing Every Email](https://repscale.ai/blog/repscale-vs-chatgpt-for-sales)
- [Sales Meeting Prep: The Part of the Deal Most Reps Skip](https://repscale.ai/blog/sales-meeting-prep-ai)
- [69% of Companies Use AI. 90% Report Zero Productivity Gains. Here's What's Missing.](https://repscale.ai/blog/why-ai-isnt-working-for-sales-teams)
- [AI Cold Emails That Don't Sound Like AI: What Actually Gets Replies](https://repscale.ai/blog/ai-cold-emails-that-get-replies)
- [AI Account Research for Sales: What a Good Brief Actually Looks Like](https://repscale.ai/blog/ai-account-research-for-sales)
- [AI Sales Consulting in Atlanta: What a Real Engagement Looks Like](https://repscale.ai/blog/ai-sales-consulting-atlanta)
- [AI Readiness Assessment for Sales Teams](https://repscale.ai/blog/ai-readiness-assessment)
- [How to Use AI in B2B Sales: A Complete Guide](https://repscale.ai/blog/how-to-use-ai-in-b2b-sales)
- [The ROI of AI in Sales: How to Calculate It and Make the Business Case](https://repscale.ai/blog/roi-of-ai-in-sales)
- [What Is Service as Software?](https://repscale.ai/blog/what-is-service-as-software)

## Key Pages

- Homepage: https://repscale.ai
- Blog: https://repscale.ai/blog
- AI Readiness Assessment: https://repscale.ai/ai-readiness-assessment
- MCP Server: https://repscale.ai/mcp
- Pricing: https://repscale.ai/#pricing
- App (sign up): https://app.repscale.ai
- MCP setup guide: https://app.repscale.ai/docs/mcp

## About

Founded by a sales leader with 20 years of B2B experience carrying quota and closing deals with Fortune 500 companies. Based in Metro Atlanta, Georgia.

Website: https://repscale.ai
App: https://app.repscale.ai
Contact: info@repscale.ai